Interior Three Sixty is one of the leading contract furniture suppliers in the UAE, with an impressive portfolio spanning over 900 hospitality projects across the GCC region. Known for delivering tailored, high-quality indoor and outdoor furnishings to hotels, beach clubs, restaurants, and resorts, the company collaborates closely with designers and operators to bring visionary spaces to life.

INTERIOR THREE SIXTY, DUBAI
2023

Identity, Art Direction

Through a strategic rebrand, we partnered closely with the founders to reposition Interior Three Sixty for a new era of visibility and growth. This began with reconfiguring the company’s name to better align with its expanding presence in the design-led contract furniture space. We established a clear set of core values that reflect the company’s dedication to craftsmanship, reliability, and collaborative service. These values served as the foundation for a bespoke visual identity—featuring a refined logo suite, a confident yet versatile colour palette, purposeful typography, and a contemporary digital style guide.

To ensure the brand could scale consistently across every touchpoint, we built a modular design system that adapts seamlessly across mediums—from print materials like product catalogues and business stationery, to physical applications such as signage, vehicle wraps, and staff uniforms. On the digital front, we created assets for social media and newsletters, ensuring Interior Three Sixty could show up cohesively and confidently wherever its audience engages.